Etienne Proulx – New Director Joining The Mur Family!

Etienne Proulx


Etienne Proulx is an internationally acclaimed tabletop specialist.

He has over 32 years of set experience in film, commercials and advertising photography, the last 20 specializing in liquid and beer styling. His stunning work can be seen in film and television, on stage, in print, and all type of digital media.

Etienne is a master craftsman combining great artistry with a complete understanding of every technical aspect involved in shooting tabletop and liquids. The beauty and innovation of his work is the result of his commitment to research and development, and ability to design and build his own tools, mockups and color corrected products.

Etienne has also developed into a sought after director, director of photography, and occasional storyboard artist. From his fully-equipped state-of-the-art studio or on location around the globe, Etienne consistently brings his clients’ products to their perfect best.







If you want to see more of his work, go to our profile of directors.


Ford Bronco By Director Diego Pernia



As our Director said, ” Today, more than ever, we understand that life is a path full of changes and challenges. It is not only about trying to solve the concerns and events that arise in the short term, but also to anticipate in the present to the future ones. For this reason, Ford, with its strength, design, elegance, and technology, wants to help people overcome the challenges that lie ahead, being a fundamental tool in everyone’s dreams, no matter how difficult they may seem”.

This new spot shows a glimpse of the amount of time and dedication that a project like this takes, aside of the challenges faced during the filming of it, it was cleverly done in the duration of two days, with the help of the beautiful scenery that Mexico provides.

A big thank you to the Director and all of the crew that made this commercial possible!


If you want to see more of his work, go to our profile of directors.


Diego Pernía – New Director Joining The Wabi/Mur Family!

Diego Pernía


Is an award-winning director, live show creative director, and photographer. Born in Argentina, and established in Atlanta, Georgia. Besides his studies as a film director, he has studied with Eiko Ishioka, a celebrated Japanese set and costume designer of major films and theatre plays productions. He also studied storytelling and screenwriting with Robert McKee, Guillermo Arriaga, Syd Field, and John Truby, masters of many of the greatest writers of today’s industry.

Diego is constantly developing his extensive experience in several markets around the world, where he worked in more than 40 countries and 700 cities, emphasizing on merging live action and photo-realistic CGI elements, with a cinematic storytelling style.

He has worked with brands such as Mercedes-Benz, Ford, Mazda, Peugeot, Samsung Russia, Sony, HSBC, Telcel, among others. Directed and produced TV shows for Discovery Channel, People and Arts, BBC London, MTV, E! Entertainment, and Nickelodeon.

He creatively directed Sir Rosevelt’s (together with Cirque Du Soleil) and Zac Brown Band’s live shows tours around the US, England, and Australia; he also photographed their album covers and directed their music videos and advertising campaigns. His last campaign for Enterprise/ designed alongside Cirque Du Soleil/Sir Rosevelt received Gold at the last ADDY awards in the US.

“Mazda Souls”

“Samsung – Winter Olympic”

“Ford Lobo”


If you want to see more of his work, go to our profile of directors.



Christian Murguia


Born in Mexico City, Christian built his career by studying film in the “New York Film Academy” located in Manhattan; as well as still photography together with the Mexican photographer Saul Serrano, in the “Centro Cultural / Arte Contemporáneo” located in Mexico City; and concluding his studies in the “London International Film School”, where he studied film direction for three years.

His style contains realism with a high sense of aesthetics by converting reality into fiction, and consequently creating magic with every detail. During his career, he has had the opportunity to work with major clients and agencies such as Coca-Cola Company, General Motors, Unilever, Procter & Gamble, Nestle, Danone, Gruma, McCann Erickson, JWT, Publicis, Leo Burnett y Ogilvy among others.

He has received multiple awards in various festivals including Círculo Creativo, The New York Film Festival, London Advertising Festival y Ojo de Iberoamerica.




Manson is a directors collective, a group of creative experts. Managed by the directors Pau López, Gerardo del Hierro and Tomás Peña; our directors believe in the importance of audiovisual projects, adapting their style depending on the circumstances.

They create a big amount of content that includes commercials, short films and music videos, and they have the experience to generate ideas and manage all of the aspects of the process while collaborating with different agencies.

One thing is for sure, they love what they do. In less than five years, they have worked with some of the most important companies in the world, as well as small companies, helping all of them to amplify their voices in different directions. While creating a unique and eclectic portfolio of projects done by them.

Their studio, located in Barcelona since 2015, is a melting pot of directors, designers, entertainers, writers, photographers, musicians and editors that work together in order to give life to stories and audiovisual experiences.




CINCO is a multidisciplinary design studio, where they combine the knowledge they have of film, graphic design, photography and art direction.

They want to leave the mark of the people that made it happen, in each one of their projects. They believe and trust in the idea of their work being imperfectly perfect. Humane.




Gmunk is a visionary who’s creativity and innovation includes multiple platforms and has been established as one of the most important Directors for visual designer in the world. Combining science fiction themes, psychedelic palettes and practical effects on the camera; his characteristic style is enigmatic, futuristic and metaphysical. The results of his work generally take beautiful and unexpected forms, whether they are installations, short films, music videos, title sequences, printed exhibitions, commercials and various forms of graphic design.

His fascination for buoyant textures, set of lights and movement describe his unique techniques of image creation; that go from the application of arrangements of programmable lighting, projection-mapped sculptures, robotic choreography, the reactions of materials controlled by critical media, full spectrum photography and motion controlled cinematography. His work often focuses on themes such as identity, metaphysics and the human connection with technology.