Etienne Proulx – New Director Joining The Mur Family!

Etienne Proulx


Etienne Proulx is an internationally acclaimed tabletop specialist.

He has over 32 years of set experience in film, commercials and advertising photography, the last 20 specializing in liquid and beer styling. His stunning work can be seen in film and television, on stage, in print, and all type of digital media.

Etienne is a master craftsman combining great artistry with a complete understanding of every technical aspect involved in shooting tabletop and liquids. The beauty and innovation of his work is the result of his commitment to research and development, and ability to design and build his own tools, mockups and color corrected products.

Etienne has also developed into a sought after director, director of photography, and occasional storyboard artist. From his fully-equipped state-of-the-art studio or on location around the globe, Etienne consistently brings his clients’ products to their perfect best.







If you want to see more of his work, go to our profile of directors.


Ford Bronco By Director Diego Pernia



As our Director said, ” Today, more than ever, we understand that life is a path full of changes and challenges. It is not only about trying to solve the concerns and events that arise in the short term, but also to anticipate in the present to the future ones. For this reason, Ford, with its strength, design, elegance, and technology, wants to help people overcome the challenges that lie ahead, being a fundamental tool in everyone’s dreams, no matter how difficult they may seem”.

This new spot shows a glimpse of the amount of time and dedication that a project like this takes, aside of the challenges faced during the filming of it, it was cleverly done in the duration of two days, with the help of the beautiful scenery that Mexico provides.

A big thank you to the Director and all of the crew that made this commercial possible!


If you want to see more of his work, go to our profile of directors.


Diego Pernía – New Director Joining The Wabi/Mur Family!

Diego Pernía


Is an award-winning director, live show creative director, and photographer. Born in Argentina, and established in Atlanta, Georgia. Besides his studies as a film director, he has studied with Eiko Ishioka, a celebrated Japanese set and costume designer of major films and theatre plays productions. He also studied storytelling and screenwriting with Robert McKee, Guillermo Arriaga, Syd Field, and John Truby, masters of many of the greatest writers of today’s industry.

Diego is constantly developing his extensive experience in several markets around the world, where he worked in more than 40 countries and 700 cities, emphasizing on merging live action and photo-realistic CGI elements, with a cinematic storytelling style.

He has worked with brands such as Mercedes-Benz, Ford, Mazda, Peugeot, Samsung Russia, Sony, HSBC, Telcel, among others. Directed and produced TV shows for Discovery Channel, People and Arts, BBC London, MTV, E! Entertainment, and Nickelodeon.

He creatively directed Sir Rosevelt’s (together with Cirque Du Soleil) and Zac Brown Band’s live shows tours around the US, England, and Australia; he also photographed their album covers and directed their music videos and advertising campaigns. His last campaign for Enterprise/ designed alongside Cirque Du Soleil/Sir Rosevelt received Gold at the last ADDY awards in the US.

“Mazda Souls”

“Samsung – Winter Olympic”

“Ford Lobo”


If you want to see more of his work, go to our profile of directors.